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Director (m/f/d) Marketing & Product Management

Poland, Małopolskie, KrakowKärcher Sp. z o.o.

Job description

Kärcher is the world's leading provider of cleaning technology. The family-owned enterprise employs more than 14,500 people in 78 countries and more than 130 companies. More than 50,000 service centers in all countries ensure continuous and comprehensive supplies to customers all over the world. In 2021, Kärcher reached the highest sales with 3.092 billion euros in its history.

Kärcher has been active on the Polish market since 1993. Kärcher equipment combines ease of use, functionality and attractive design.

For their growing subsidiary (approx. 250 employees) based in Krakow /Poland, we are currently hiring a

Director (m/f/d) Marketing & Product Management

What are your tasks?

  • You will lead the entire marketing department of 25 employees (7 direct reports). Being overall responsible for Product Management, Trade Marketing, Digital Marketing, Media & Promotion and the Academy.

  • You are the interface between Marketing and Sales. You develop your strategies having the different sales channels (online and offline) and the large product portfolio in mind. The goal: To strengthen our direct sales activities and to increase our brand awareness.

  • You enrich marketing with your knowledge of product management and thereby strengthen the positioning of our products - offline and online.

  • You establish and successfully implement a digital marketing strategy to strengthen our brand and the digital transformation of our clients.

  • Last but not least you set up effective campaigns and promotions that ensure a strong and stable brand image of Kärcher in Poland and the Region.

  • You continuously monitor and evaluate effectiveness (KPIs) of all on- and offline marketing activities through appropriate tools and analyze the market situation.

Job requirements

What Do you have?

  • A degree in Marketing or a related field (e.g. Business Administration, Corporate Communication, Media Management, Communication Management) and a proven track record e.g. as Marketing Manager / Marketing Director / Head of Product Management.

  • Experience of working with different digital and analog sales channels – including social media, webshops, retail sales channels, professional and dealer sales channels.

  • Being product-oriented and having experience with large and diverse product portfolios.

  • Native level of Polish and a strong command in English. You feel confident in international set-ups.

  • Empathic and driven leadership style with a strong focus on execution.

  • A confident and dynamic personality with focus on collaboration, strategic thinking and a sales mindset.

Our offer

  • Kärcher offers a stable job based on a full-time contract of employment with an attractive remuneration package.

  • Medical healthcare and life insurance programs are covered 100% by Kärcher.

  • You can participate in development programs and training, e.g. online language classes. Kärcher offers the possibility to reimburse or share the costs of external educational activities.

  • Additional benefits: Cafeteria program (MyBenefit) and sharing the costs of Multisport card, lunch subsidies, integration and charity events and free parking space.


Would you like to join us and make a difference? Then, we would like to invite you to use the "Apply" button to submit your CV in English in just a few steps.


This position is exclusively handled by our partner interpool HR. If you have any further questions, please contact Julia Pfitzner at +49 30 40 50 416 25.